So, what is a quick way to determine what focus keyword or phrase would be best for you to try ranking organically for? You do not want to, typically, rank for something that has low search volume for your targeted geographic area and not extremely relevant to your endeavor. Yet, this is what most people do and spend a lot of time at it as well. Why not be sure the keyword or phrase you are wanting to try to rank for is worthy first? This will give you some quick guidance.