Creating a Brand Identity for your Company

Creating a Brand Identity for your Company

Have you created a brand identity for your company? Marketing your company to potential customers can be just as important as having a great product or service. You may have the best wheelbarrow or wheel barrowing service in the world, but if the public doesn’t know about you, your company will never get off the ground.

Using Color Psychology to Create Your Brand

Using Color Psychology to Create Your Brand

The use of color psychology in marketing is a highly debated topic. While some believe using Color X will evoke Emotion Y, others believe color psychology is as accurate as the fortune teller at the county fair. In this post, we delve into the world of color psychology and will show you that not everything about color psychology should be dismissed when you are developing your brand.

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