The purpose of a great marketing strategy is to connect a business to its customers. Businesses want to be the only one thought of when a person is ready to make a purchase. To do this, personalized marketing messages are needed. The best way to execute this is with an email drip campaign and email list segmentation.
Drip campaigns are all about giving the right message to the right people at the right time. It’s a tried and true marketing tactic that works wonders both online and offline. While the concept of drip campaigns is a staple marketing tactic, the individual executions of the drip campaign vary. Here are some best practice guidelines to improve your next campaign.
The purpose behind all marketing strategies is to ensure that you are top of mind when a customer needs something. When someone needs a product or service, you want them to come to you exclusively to get it. Now the question is, how do you keep your company top of mind? The answer…..drip marketing campaigns.
In today’s post, we look at the process of defining your target market. Defining your target market hones your focus and ensures you are getting the best return from your advertising efforts.
The terms target market and target audience are often used inter-changeably, but they really mean two different things. Understanding the differences will help to strengthen your marketing campaigns.