There is a lot of competition these days for online market share. Businesses need to be up to date on the latest ecommerce marketing strategies to set themselves apart.
Whether you have a very limited marketing budget, or you have a “money is no object” marketing budget, there are marketing techniques available to fit every need. In this post, we explore several ecommerce marketing strategies to help your business succeed.
Ecommerce Marketing Strategies
Strategy #1 – SEO
Search engine optimization (SEO) is all about matching your content to what people are searching for. To help your ecommerce business succeed, you will need to match what you sell to what people are looking to buy.
To help your ecommerce business succeed, you need to match what you sell to what people are looking to buy Click To Tweet
To do this, begin with some keyword research. Learn what words and phrases people are using to find products similar to yours. If you sell couches online, find out if the keywords “couch”, “sofa”, “chesterfield” or something else are the most common search terms people type into their search bar. Once you find the most common keyword, use that term or those terms in your product titles and descriptions. This will increase your chances of showing up on the first page of the search results.
Strategy #2 – Content Marketing
Content marketing is all about providing valuable content to the consumer with the hope of converting them into a customer. This method is so popular that B2B companies allocate approximately 28% of their marketing budget to this strategy alone.
While many people think content marketing means blogging, there are other mediums available to help you do content marketing. Creating videos, apps or newsletters are just some of the ways you can spice up your content to make it engaging and relevant to users.
While you can do most content marketing yourself for free, this marketing strategy lends itself well to being outsourced. If you are looking to spend more time on other aspects of your business, hiring other professionals to take on the task of content marketing for your business makes sense. It allows your company to be marketed while freeing you up to work on other parts of your business.
Strategy #3 – Social Media
Social Media is another ecommerce marketing strategy that is either free to use or has nominal costs associated with it, depending on how you use it. Adding a social media aspect to your marketing strategy is crucial. A recent study found that 90% of marketers generated more exposure for their businesses after using social media. So, if you want to increase company’s exposure, you need to have a social media presence.
Social media is a smart marketing strategy as it allows your company to directly interact with potential and current customers. You can use it to create excitement about what your company is doing and it keeps your visitors engaged.
Engagement is important as it means that visitors to your site are likely to return again and again. These returning visitors are important to your conversion rates. Each time they visit, the visitor learns to trust your company more and more. By earning their trust your company gains credibility, making that person more likely to become your customer. So, if your social media presence keeps bringing them back to your site, it’s a strategy that will pay for itself in the end.
Strategy #4 – Email Marketing
There is a reason why this strategy has been around a long time. It’s because it works.
Like social media, this is another way companies can have a direct link to their customers. By showing up in their inbox on a regular basis, you can engage the person on a more personal level. Options such as customizing the email with the person’s name or sending promotions based on their past searches on your site are ways you can engage with your audience.
While email marketing is great for engagement, you need to ensure that the content you are sending out is valuable. If you send content that is not of value to the reader, you run the risk of them unsubscribing from your email list.
Strategy #5 – Pay-Per-Click Marketing
This ecommerce marketing strategy is based on a bidding system. To use the pay-per-click process, you submit a bid to be placed in front of users. If someone takes the desired action (such as clicking on an ad), you are then charged your bid amount.
While this method can be pricey (depending on how much and how often you bid), it is effective in driving traffic to your site. It also brings warm leads to your site as the person has already shown some interest in what you are offering since they clicked on the link.
Are You Ready to Implement Ecommerce Marketing Strategies For Your Business?
The strategies mentioned above are just a few of the many ecommerce marketing strategies available. Some are free to implement and offer results right away. Others can be quite costly and will take months to see results.
No matter what your marketing budget looks like, it is important to implement at least a few of these strategies. Using a variety of these strategies, you will target various demographics and you will bring more exposure to your business.
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