Is Affiliate Marketing Right for You?
Are you ready to start monetizing your blog? One way to do this is to use affiliate marketing to start earning some revenue from all your hard work. In this post, we explain what affiliate marketing is and how you can get started.
What is affiliate marketing
In essence, affiliate marketing is earning a commission by promoting a product or service through your blog. In order to earn that commission, you would promote a product or service from a trusted company to your readers. If the reader clicks on your link and makes a purchase, you would earn a commission from that sale.
How does affiliate marketing work?
When you sign up with an affiliate, you are given a user ID and a unique URL to promote. When a reader clicks on the link from your blog, a cookie is placed on the reader’s computer. If the reader makes a purchase from the company, the cookie tells the company where the referral came from and you the blogger will get credit for the sale. The cookie is handy as it will allow you to get credit for the sale even it if happens days or weeks after the reader initially clicked on the link.
To track the number of referrals and sales you send the company’s way, the company will provide you with a report indicating the amount of traffic you sent. This information will then be used to calculate the amount you will be paid at the end of the payment period.
Affiliate Marketing Options
There are two different affiliate marketing methods available to bloggers. The first option is to partner with an individual company, where you can either promote the company itself or a specific product they offer. This type of affiliate marketing is called an affiliate program. The second option is to partner with a group of companies via an affiliate network. You would then promote any of the companies within that network.
How to partner with affiliates
The first step in affiliate marketing is to decide which products or companies you would like to promote. While it is possible to find out which products pay the most and promote only those, blogging is all about building trust with your readers. Therefore, it’s highly recommended that you only promote companies or products that you have personal experience with and feel comfortable recommending to others.It’s highly recommended that you only promote companies or products that you have personal experience with and feel comfortable recommending to others. Click To Tweet
The next step is to approach the vendor and complete their application process. A Google search of your product/company name plus “affiliate marketing” will give you a list of sites to check out and review the terms each company is offering.
Once you have been approved, the company will provide you with your unique URL which you can use to start promoting. When you are making referrals to your readers, you can either make mention of the company/product in the content of your blog, or you can create banner ads and place them throughout your site.
The Truth about Affiliate Marketing
Affiliate marketing is a great way to start earning revenue with your blog, but it’s not a get rich quick kind of scheme. There is still a lot of work that needs to be done to make your promotions a success.
You will still need to work your blog in order to make your marketing strategy work. You will need to work on growing your audience and providing them with new content on a regular basis. This not only helps keep your regular readers happy, but it also keeps the search engines happy. Using proper SEO strategies, you can grow your audience which means that there is a greater chance that some of your new readers will click on your links. To learn more about how to use SEO to increase your site traffic, check out our post here.
Why Should You Add Affiliate Marketing to Your Site?
If you have come across a great product or company that you just love telling people about, why not earn a little income from doing what you are already doing? We do caution you on one thing, however. If you are going to add affiliate links to your site, make sure you disclose this fact to the readers. You should put a disclaimer at the top of every page that contains affiliate links so that you are open and transparent with your readers. If you are worried about this disclaimer hurting your sales, don’t worry. If you truly feel that your readers will benefit from the product and are truthful in your endorsements, then your readers won’t mind that you are earning a commission.
Another reason to add affiliate links to your site is to get your audience used to buying things through you. If your marketing strategy includes creating products to sell to your audience, you will need an audience that trusts you enough to buy things through you. Affiliate links are a safe way for the reader to learn that you promote good products. Once they have learned that they can trust your endorsements, they will be more willing to purchase the items that you create.
While affiliate marketing won’t make you rich overnight, it’s a powerful tool that should be included in your marketing strategy. It’s another revenue stream that doesn’t require a lot of extra work outside your normal blogging tasks. Why not give it a try?
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Jolene is a strong operations, compliance, and paralegal manager. She also loves to research and write about business as well as personal topics that help others.