Branding and marketing are seen by many as different words to describe the exact same thing. However, these terms are not the same and actually describe two very different concepts. In today’s post we explore the difference between these two terms.
If your company is looking to establish itself as a trusted name in the industry, building brand awareness is crucial. We have compiled a list of tactics to help you get started in building your brand awareness.
Having a website can be a stressful endeavour sometimes. You spend a lot of time perfecting your layout and writing compelling content, but it’s all for naught is no one visits your site. That’s why it’s important to spend time learning how to effectively advertise your website to ensure you are getting the traffic you deserve.
A marketing funnel is a very important concept that helps you develop a marketing plan. But concepts need substance in order to make them interesting, and content marketing is the tool that makes your marketing funnel interesting.
While an under-performing online marketing funnel is problematic, it does not have to mean the end of your marketing plan. In today’s post, we look at different strategies you can implement at each phase of your marketing funnel to turn your under-performer into a superstar.
If you have an online business, increasing your conversion rate is a top priority. The greater your conversion rates, the more customers or clients your company will likely have. There are many one-off actions you can attempt to increase your conversion rate, but in order to see a sustained level of conversion you need a plan. In today’s post, we look at the marketing funnel and how it can help you increase your conversion rates.