Anatomy of a Clickable Headline

How to Create a Clickable Headline for your Blog Posts

What goes into a clickable headline? Click To Tweet

What makes someone want to click on your blog post? The best blog headline will entice readers to click to find out more. Maybe they found you via Google, or they saw your post on Pinterest. However they found you, you need to ensure that they want to click on your post by creating an interesting headline. 

What does a good headline need?

A good headline intrigues people into clicking - once they’ve done that, then your content and images take over and (hopefully) keep them on your page until they are done reading your post.

Here are some tips for a clickable headline

Articulate what your post is about

The best headlines will show people what the article is about, without giving away all of your secrets.

A boring headline: “How to write a blog post”

A better headline: “3 things to include in your blog post so that people read it”

Make some waves

Controversy is one of the best ways to get people to click on your post. By making a controversial headline, those who don't agree with you will click just so they can leave a comment saying that you don’t know what you are talking about.

Some examples might be:

“Why Apple iPhones are not going to last until your contract  is up”

Use killer adjectives

Strong adjectives can elicit a response, so don’t be afraid to use words like:

• Surprising
• Shocking
• Killer
• Hacks
• Powerful

Intrigue your readers with a question

Use the 5 Ws in order to show readers that your post is answering their questions.

Who, what, where, when, and why are some of the best words to show that you are going to know the answer to their questions. Don’t feel like you have to actually use the 5 Ws in your headline - but they are there as an option.

Some examples might be:

• “Who else wants …?”
• “The Secret of ...?”
• “Is your mechanic telling you lies about your car repairs? 6 ways to figure out if he’s telling the truth!”

Be helpful

As with questions, those headlines that give value are the ones that are clicked on.

Some examples might be:

• “Surefire tips to …”
• “New ways to …”
• “Get rid of …”
• “Don’t end up in the emergency room - how to take a pit out of an avocado”

Make sure it’s not too punny

I know, you uber creative types want to make your headline pun-filled and fun - but then people might not know what the heck you are talking about. Feel free to add your puns in the body of your blog, but keep the headline fairly simple to figure out.

Consider making the headline into a list

Headlines that have the template of a numbered list showing you multiple answers to your questions are very popular.

“45 fabulous ways to …”

Other words that work are:

• Reasons
• Ways
• Tips
• Tricks
• Secrets
• Ideas
• Techniques
• Strategies
• Facts
• Methods

Don’t forget

• Use keywords in your headline! If you are using the Yoast SEO, it gives you a green dot when your keyword is in your headline - and a red one when it isn’t.
• Keep your headlines less than 70 characters - it won’t all show if you go over this.
• Avoid clickbait. Don’t promise one thing and deliver another. That’s the easiest way to lose your readers.

Your headline should show the readers enough to intrigue them into clicking - then make sure you are posting helpful content that will keep them coming back!

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