What Your About Page Needs
Writing the About page on your website might be one of the hardest things you have to write. But it's important to show your skills, abilities, and background, so it's worth doing it well.
What your about me page is missing
The About page on your website is one of the hardest pages to write, probably because there isn’t a single right way to write it. There are dozens of suggestions we could give you (and we will give you some best practices) but ultimately, it’s your website so go with what seems natural to you.
A great about page should be:
- Show readers why your blog should become a favorite resource or why you are the person to hire
The headline on the About page should be compelling and interesting. Consider making it all about your reader’s pain points. For example, Copyblogger talks about how they teach the art of content marketing, so you know that if you want information on content marketing, they are probably going to be a good option for resources.
Tell a Story
Storytelling isn’t just for parents; you can tell a story about your own journey and how you got to where you are now. Make it interesting by mixing it up and throwing in personal bits with the professional ones. After you’ve warmed your audience up, share some facts about yourself. It’s a great idea to focus mostly on your professional facts and less about your personal ones.
If your website is about blogging, for example, you should say why you started a blog, what you’ve learned, and why you are an expert. The 80/20 rule is perfect for an About Me page. Keep 80% of what you are sharing as professional facts and 20% can be about your kids/family/cats.
What Pain Points You can Help Resolve
Despite how it sounds, your About page isn’t just about you. Use it as a tool to show people why
Understanding your ideal client or reader is an awesome resource when you want to know what to add to your About page. Once you understand what they are seeking, you can tailor the About page to their needs. For example, if someone is coming to your blog looking for answers about content marketing, you can create an About page that talks specifically about what kind of training or services you offer and what your content marketing background is.
Are you a Huffington Post contributor? Do you have a ton of followers on social media? Or does your background include something extraordinary? Consider adding that as social proof that you are an expert in your field.
Additionally. consider adding why you are a trustworthy resource for other entrepreneurs. Darren Rowe from Problogger tells you how he went from hobby blogger to entrepreneur in his About page. His story makes it easy to relate to him and creates a level of trust.
Keep it personal
Telling a story in your About page is an awesome way to reel in your audience. Tell a story about why you started your blog, some problems you've encountered (and what you did to resolve them), or challenges you’ve helped other business owners overcome all make for great reading. Don’t be afraid to share personal facts, as long as you can show that they’ve brought you to the place you are in. Michelle from Making Sense of Cents does a great job of pulling you into her story.
End with a Call to Action
What's your end goal? That should be your CTA. If you are looking for subscribers, add a button at the bottom so they don’t have to go looking for it. If you want clients, leave a link to your Services page.
Before writing your About page, ask yourself these questions:
- Do you want this to be written in the first or third person? The first person About pages are more casual and can be fun. The third person is more appropriate for larger organizations.
- Are you showing why you are a good fit for another person or organization?
Ultimately, most people don’t buy from companies, they buy from people. Keep your About page professional, interesting, and a way of validating your experience in order to motivate those readers into taking the next step.
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