When you have a website you rely on exposure to reach your future customers. The days of standing on the street corner with a costume and a sign to gain exposure are quickly fading. Nowadays, people are turning to the digital realm and using search engines to search out companies that can help solve their needs. If your company wants to get noticed in these searches, it needs to focus on its SEO strategy.
There is an old joke out there that asks, “Where’s the best place to hide some stolen goods?” The answer is page two of the search results page because no one ever looks there.
While funny, the numbers actually back this up. According to QuickSprout 75% of people will not click on page two of the search results. This is why it’s critical to show up on the first page of the search engine results page (SERP) if you want to gain exposure for your company. And in today’s terms, that means you need to improve your SEO ranking.
To help improve your SEO ranking, we have compiled a list of tips you can implement today to help increase your website’s standing on the SERPs. Let’s take a look.
Tips to Improve Your SEO Ranking
1. Focus on Formatting
Before you can worry about choosing the right image or optimizing for the right keywords, you need to focus on your formatting.
No one wants to click on a site and be confronted with something that looks like an excerpt from War and Peace. A wall of text can be very intimidating and has the potential to scare off a lot of people.
To offset this, design a well-thought out layout for your text by using headers. Use h1, h2, and h3 tags to structure you text in an easy to read manner. Not only will this make it easy for readers to quickly skim the contents for relevancy to their query, but it also helps bots crawl over your site.
2. Don’t Forget About the Reader
While putting together content for your site, it’s easy to get carried away with the details. As a subject matter expert, you may have a lot of information that you feel is important for others to know. But if you don’t consider the reader’s needs in addition to your own, you may be setting yourself up for failure.
If you want to improve your SEO ranking, you need to reduce your bounce rate and increase your dwell time (the length of time someone stays on your site). By working on these two things, you will ultimately be helping out your readers. Let’s look at these in a bit more detail.
Reducing bounce rates is crucial if you want to improve your SEO ranking. To do this, you first need to be truthful in your advertising. If you are advertising a comprehensive beginner’s guide but in truth your post is only 4 short paragraphs, readers will be mad and leave your site pretty quick.
The site did not deliver what was advertised so readers left, which results in an increased bounce rate for your site. Search engines can assign low ranks to sites with high bounce rates because the site is not providing what readers are looking for.
Increasing dwell time will also help to improve your SEO ranking. If your site offers informative content that is interesting and engaging, readers will want to stick around for a while.
The longer you can keep someone on your site, the better your dwell time results will be. Search engines acknowledge that you are providing valuable content to your readers and will reward your site with a better ranking.
3. Link Building is Key
Sites without links are like tiny deserted islands in the middle of nowhere. The site may be beautiful, but if no one knows about it or how to find it then it will never get the kind of exposure you were hoping for.
In order to improve your SEO ranking, you need to improve your link building. Search engines take into account the amount of links connected to a website. Those sites with many links are ranked higher than those with few links associated with them. However, keep in mind that the quality of the link is just as important as the link itself. Links made between webpages in the same niche are rewarded by search engines, while links to spammy sites are penalized.
In order to improve your SEO ranking, you need to improve your link building. Click To Tweet
4. Don’t Forget About Social Media
Similar to link building is the social media tie in. If you are providing valuable information to your readers, they may want to share it on social media so others can also see it. Search engines like to see this kind of organic exposure and will award higher rankings to these sites.
If you want to make it easy for readers to share your posts, you need to give them the tools to do it. Adding social media buttons to your website is an easy way to allow them to do it.
If you want to improve your SEO ranking, these simple changes can help boost your overall success. In being strategic about how you set up your site, you can improve your site’s ranking without a lot of extra work. Why not give them a try to see if these tips can help you improve your SEO ranking.
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