Don’t just publish a blog post and forget it!
Blog posts are like plants. You can’t just plant them and expect them to grow. You have to water and feed the plants in order to get maximum growth, and you have to promote your blog posts in order for people to read them. Here are some things you should do when you publish a blog post:
It’s hard to catch every spelling and grammatical error in your writing, but it's a good idea to do a thorough edit of your blog post. You should technically do it before you publish a blog post, but if you get to it after, that’s better than not editing it at all.
Check your spelling and grammar by either putting the text through an app like Grammarly or by doing a line-by-line edit. It doesn’t have to be academically perfect, but make sure you don’t mix up “your” and “you’re” or “their” and “there” because it makes you look less knowledgeable.
You know you need to promote your posts, so do it! Pinterest is a giant search engine that you can use to pin your blog posts. Many people look at Pinterest before Google for tips, so if you aren’t using Pinterest, you might be missing out on traffic.
Share your posts on Facebook, Twitter, Instagram, and any other social media platform that you can think of. Once you’ve shared them, make sure you engage people when they comment on it. Here is a post on some of our favorite social media plugins to help you get started.
If you really want to increase the number of visitors to your blog, you can hire someone to create a Facebook ad. Similar to the boost feature that’s available on your Facebook business page (but with the added ability to market to a specific audience) ads can increase traffic for as little as $5/day.
Search engines aren’t going anywhere. The algorithms are constantly changing so it is difficult to know everything that Google looks for when you write a post, but you should try to use some of the best practices whenever possible. Here is a post on improving your SEO that you can use to help your blog be found.
Mobile Device Friendly
Have you ever tried to look at a post on your phone only to find that the font is too light, the words are excessively small, or the post doesn’t fit on the page? It’s a good idea to check your post on a mobile device to ensure that it looks as good as it does on your desktop computer. If you are using a theme that you purchased, check to see if updates are available to make your website more mobile friendly. If not, you may need to purchase a new theme or get some help with the back end. Click here for more information on how we can help you create a more mobile-friendly website.
Images are important in a blog post, particularly if you are using social media to share it. If you aren’t sure of the importance of images, check your Twitter feed and take note of how many posts you actually notice. I’m willing to bet that you notice more posts that have an image on them than ones without.
Respond to comments
If you write something that is engaging enough for people to comment, you owe it to your readers to comment back. If you get tons of comments, this may not work for you, but most bloggers don’t get thousands or even hundreds of comments. It shows that you care about your readers and you are interested in their thoughts. It also helps your SEO when your blog gets comments, so respond to your readers so they keep returning (and commenting).
There is a huge difference between blogs that are marketed (even organically) and those that are written and forgotten. Give your blog the best chance possible of success by doing a little promotion after you publish a blog post.
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