Landing pages are an important tool for any online marketing plan. But what if your landing pages are not meeting expectations? And how can you tell?
In today’s post, we explore the term landing page bounce rate and examine how to interpret your landing page metrics.
If you have an online business, increasing your conversion rate is a top priority. The greater your conversion rates, the more customers or clients your company will likely have. There are many one-off actions you can attempt to increase your conversion rate, but in order to see a sustained level of conversion you need a plan. In today’s post, we look at the marketing funnel and how it can help you increase your conversion rates.