The purpose behind all marketing strategies is to ensure that you are top of mind when a customer needs something. When someone needs a product or service, you want them to come to you exclusively to get it. Now the question is, how do you keep your company top of mind? The answer…..drip marketing campaigns.
The term “chatbot” may be new to you, but chances are you have already encountered this technology a time or two. In today’s post, we examine how chatbots can help improve your marketing strategy.
Companies understand this and have learned that by allowing large groups to try their product for free, they can convert at least a portion of that group into buyers.
A marketing funnel is a very important concept that helps you develop a marketing plan. But concepts need substance in order to make them interesting, and content marketing is the tool that makes your marketing funnel interesting.
While an under-performing online marketing funnel is problematic, it does not have to mean the end of your marketing plan. In today’s post, we look at different strategies you can implement at each phase of your marketing funnel to turn your under-performer into a superstar.
In the world of content marketing, we are all looking for ways to tweak our sites to create the best user experience possible. We want our audience to not only connect with us but to see us as a subject matter authority. While there are no magical ways to create this connection, there are insights from the field of psychology that can help. Here are 3 psychological hacks to help improve your content marketing.
