Are You Ready To Market Your Blog?
Creating captivating articles or insightful pieces is the goal of every blogger. Countless hours are spent in pursuit of this goal, but all that work is for naught if there is no one to read it. This is why working to market your blog is just as important as writing the content itself.
There are many avenues you can take to market your blog, but here is our list of top 5 things to do to help market your blog.
1. Go Live
Live broadcasting is a medium being used more and more to engage audiences and let them see something live that they might have otherwise missed. It also plays to the viewing tastes of today’s audience. One study found that 80% of online users would rather watch a live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. So if you are looking to add another layer of engagement to your user experience, it might be time to try doing a live broadcast.Live broadcasting is a medium used to engage audiences and let them see something live that they might have otherwise missed. Click To Tweet
If you decide to add live streaming videos to your blog, you should first check to ensure that both your hosting service and your theme supports this type of media. You need to remember that the purpose of a live video is to allow multiple people to view an event as it happens. This means that you could potentially have a very large audience all logging into your site at the same time. If your host and theme don’t support this type of traffic, you run the risk of crashing your site. To read more about how to add a live broadcast to a WordPress site, check out this great post here.
Another option available is to go live using your social media accounts. Facebook Live or YouTube Live, for example, allow you to reach your audience in a flash if you have an internet connection and either a cell phone or computer.
Live broadcasts are great for expanding your audience’s knowledge, which in turn can add to your credibility as a subject authority as well as become a useful marketing tool when approaching possible sponsors. If you are looking to add another revenue stream from your blogging activities, you can approach businesses related to your topic and offer to help them market their business. You can offer to do a sponsored post in the form of a live broadcast in exchange for a small fee. Not only would this offer net you some income, but it also gives you access to a whole new audience.
2. Guest Blogging
The second way to market your blog to an already established audience is to do guest blogging. To do this, you can either write for another blog or you can ask established bloggers to write for your blog.
If you have been asked to be a guest blogger, you are venturing into another blogger’s domain and are showing their readers what you have to offer. If the readers enjoy what you are offering them, there is a good chance that they will visit your site to see what else you have to offer.
If you are thinking about asking other bloggers to write for your site, you are not only providing your readers with something new, but you are also banking on the blogger bringing their audience along to visit your site.
Guest Blogging Tips
If you are interested in being a guest blogger, here are a few tips to help you succeed.
- Set your sights high when deciding who you want to approach. You want to make your posts count, so you should aim for the sites that have large audiences.
- Submit only your best pieces when making your pitch. Think of your pitch as an audition. You want to wow the other party and show them how great you are.
- 3. Once you landed the job, it’s time to come up with something insightful to write about. Don’t coast through this opportunity. Instead, pick a topic to write about and try to think of a new angle or perspective in which the information can be presented. Think of this as creating new information rather than writing a research summary of what other people have already said about the topic.
3. Harness the power of social media
Standalone blogs, with no connection to social media platforms, will take a long time to build an audience. This is because you are only using one path to try and reach your audience. Since there are millions upon millions of other sites trying to reach that same audience’s attention, your content will need to be stellar in order to catch their attention.
On the other hand, bloggers who use social media to their advantage are coming upon that same audience from multiple angles. This multi-pronged approach has a better chance at attracting attention as each platform displays the same information different ways.
When using social media, it’s important to know your audience and to offer them more than just what you have written. If you use LinkedIn, for example, this is a platform used predominately by professionals. Therefore, any content you post to LinkedIn should be written in a business-like manner and you should limit the amount of personality you show. You don’t want to sound like a robot, but you also want to refrain from being too personal with the readers.
4. Keep SEO in mind
If your marketing game plan includes obtaining new visitors from search engines search results, then you need to keep SEO strategies in mind. Being mindful of which keywords to use and which internal/external sites you link to will all effect where you end up on the search results pages. In general, the closer you are to the top of page 1 of the search results page the better the chances are that a new visitor will click on your site. To learn more about SEO and keywords, check out our other posts on those topics.
Our last tip on how to market your blog is to build your list of connections. For example, you can do this by attending industry conferences, joining social media groups of both your peers and customers, and attending local events. You never know who you are going to meet and so its good to have an elevator speech ready at all times.
How do you market your blog?
There are numerous ways to increase your blogs’ readership, but we offer you five of what we believe to be the best advice. What would your top 5 tips be?
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Jolene is a strong operations, compliance, and paralegal manager. She also loves to research and write about business as well as personal topics that help others.