Do You Have a Welcome Email?
In our last number of posts, we spent a lot of time examining different strategies to market your blog and grow your email lists. These are commonly asked questions and it makes sense as these are common blogging goals. But what is not commonly covered is the next step. Once a reader subscribes to your blog what do you do? A welcome email is the crucial first step and this post is dedicated to breaking down the essential elements of a great welcome email.
What is a Welcome Email?
Unless you really like monitoring your blog 24/7 and doing everything manually, a welcome email is an automated response that is sent to your subscriber right after they subscribe to your blog. It is your first personal point of contact with your reader that helps to establish your working relationship.
Up until this point, your blog has been written for a larger audience. A welcome email is the first time you can communicate one-on-one with the reader in a personalized setting. New subscribers could be first time visitors to your site or they could be regular visitors who decided that they wanted to learn more. Since it’s hard to distinguish who is who, a welcome email allows you the opportunity to reinforce who you are and personally encourage the new members to engage with you.A welcome email is the first time you can communicate one-on-one with the reader in a personalized setting. Click To Tweet
When Should a Welcome Email be Sent?
A welcome email should be sent out as soon as your reader subscribes. In today’s fast-paced world, readers could check out several sites in one session. To ensure you stay top-of-mind, the welcome email should be sent out right away, so the reader doesn’t forget that they visited your site and asked for more information.
After the first welcome email is sent, lay low for a while. Everyone’s email is full of messages, so be considerate of your reader and don’t bombard them with a new email every day (unless that’s what they signed up for). Setting up an automated email sequence for a touch about once a week will keep you top of mind without being too obtrusive.
What Should a Welcome Email Include?
While there is no right or wrong way to write a welcome email, there are several essential elements that you should consider including in yours. Depending on the nature of your email, you can include some or all of these elements.
1. The Thank You
Without readers, your blog will never succeed. Therefore, when someone decides to subscribe to your blog a sincere thank you is the best way to start off the relationship. Telling your subscriber that you appreciate their willingness to give you some of their personal information (aka their email address) in exchange for learning more about your blog will start you off on the right foot.
2. Introduce Yourself
New subscribers may be unfamiliar with you and your blog, so this is a great way to break the ice. You don’t have to include your whole life’s history, but a quick sentence or two about yourself will help readers get to know you better.
3. Set Expectations
Be up front with your new subscribers and let them know in advance what they can expect from you. If you are going to email them every three days with a new piece of information, tell them that. Conversely, if you are only going to email them once a month, tell them that as well.
Subscribers want to be prepared for what they will be receiving. If you are emailing them frequently, they need to know that a regular inbox check is necessary, so they don’t get behind in their emails. The same applies to infrequent emails, as the subscriber may think you forgot about them otherwise.
4. Give Them Their Gift
If you offered a free download in exchange for the reader subscribing, make sure you include the information on how they can receive that. Some bloggers include the download link information right in the email while others send the reader back to a page on their blog to get the download.
5. Advertise Your Greatest Hits
When someone subscribes to your blog, they are letting you know that they liked what they saw and are interested in learning a bit more. To help the reader get to know you better, why not provide links to some of your most popular posts?
By advertising more of your work, you are encouraging the reader to see what else you can offer. They can learn more about what you do and who knows, you might help solve another one of their problems along the way.
Whatever you decide to include in your welcome email, make sure you keep the tone conversational and that the tone fits with your blog’s brand. It’s also important to keep it short and concise. A welcome email can be your first step in building a relationship with your reader, so there’s no need to bombard them all at once with too much information. Just remember to keep it friendly and easy to read. Happy blogging!
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