What are the Best Sources of Website Traffic?
As a blogger, there are several sources of website traffic you can focus on to build your following. Not all of them may work for your specific niche but many of them will help build your following, as long as you are consistent.
The most successful bloggers utilize more than one of these; for example, Neil Patel is an SEO expert but he also promotes his blog on social media.
Search Engine Optimization (SEO) is one of the best sources of website traffic. Some reports state that up to 60% of website traffic comes via SEO, so it is worth exploring. Using keywords can help your blog get found by Google and other search engines. Keywords that are 3 or more words work the best for ranking higher.
It’s worth doing some keyword research via one of these methods:
Google Auto Suggestions - type a few words and see what Google suggests
SEO can take some time to become effective - up to three months before search engines start to become a source of website traffic. This may take less time if you find a niche without a lot of competition and you do your keyword research.
Build your email list and you always have other sources of website traffic. Search engines and social media change their algorithms quite often, leaving you confused as to why your traffic dropped suddenly. But since you own your email list, you can promote your blog posts through it. Developing a free opt-in that shares valuable tools or information will inevitably grow your list much faster than a simple request for your reader’s email address.
Keep in mind that SEO tactics change, social media platforms change their algorithms, but you always own your email list, so it’s worth building.
Social media is another of our favorite sources of website traffic, especially when you start building a following. Promoting your blog on Facebook, Twitter, Instagram, LinkedIn, or Pinterest can create a rise in the number of readers, particularly if you’ve cultivated a group of engaged followers.
Most social media is focusing on monetizing their sites, so a pay to play mentality seems to be at the forefront. You can get around this by creating an engaged group of followers and by utilizing the latest tools - right now Facebook Lives are creating some of the biggest buzz around Facebook, so utilizing this tool will get you higher views and engagement.
Guest posting is an underutilized source of website traffic, but it can be very effective, especially for those bloggers who are just starting out. Guest posting works like this: you follow some blogs in a similar niche as your blog and reach out to the blog owner to see if you can write a guest post for them. It usually doesn’t pay, but you will get to publish a short bio that gives details about your own blog. If you can’t publish the bio, it’s probably not worth it to write the guest post, so just be clear about what you are expecting from the blogger.
What are Your Favorite Sources of Blog Traffic?
Most bloggers are always searching for a new sources of website traffic. Try different things to find what works the best for you and your readers.
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