Essential Elements of a SEO Audit
To assist you with conducting an SEO audit of your site, here are some important elements to include in your first audit.
How Heat Maps Can Increase Conversion Rates
In today’s post, we explore two types of heat maps available and how they can help improve website conversion rates.
The Basics of Conversion Rate Optimization
Today we explore the world of conversion rate optimization. We will look at what it is and why it’s a process that you can’t ignore.
Why Is Everyone Talking About Domain Authority?
When you have a website, you want to make it as easy as possible for potential customers to find you. Generally, the best way to do this is to be on the first page of the search engine results page (SERP) in the number one spot. But every other business in the same niche as yours also wants the same thing.
In today’s post, we examine the concept of Domain Authority and why monitoring it can have a beneficial impact on your website’s success.
How Native Advertising Can Expand Your Customer Reach
While it does not replace traditional advertising methods, native advertising is another tool for companies to use. Its ability to blend into its surroundings allows native ads to be subtle in their approach rather than being loud and obtrusive like traditional ads. If you haven’t considered using native advertising, we suggest giving it look.
Is a Customer Loyalty Program Worth It?
Does your company currently have a customer loyalty program in place? If not, you might want to think about implementing one. Not only does it help strengthen the relationship between your customers and the company, it can help your bottom line as well.
