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Re-engaging Email Subscribers With These 4 Tips
In today’s post we look at different techniques you can try today to start re-engaging email subscribers.
Understanding Landing Page Bounce Rates
Landing pages are an important tool for any online marketing plan. But what if your landing pages are not meeting expectations? And how can you tell?
In today’s post, we explore the term landing page bounce rate and examine how to interpret your landing page metrics.
Stop Chasing Website Visitors Away – Avoid These Common Design Flaws
When it’s time to look at your website’s metrics, is it a time of excitement or dread? What about when you look at your bounce rate? What story is it telling you about how people are reacting to your site? In today’s post, we look at common website design flaws that chase visitors away and raise your site’s bounce rates.
Bounce Rates – A term to be feared or embraced?
Bounce rates. This is a term that can either strike fear into the hearts of many or be the cause of much bragging. Thought of as a metric to measure a site’s success in reaching its target audience, it is not always clear what factors contribute to the final value. In today’s post, we take a look at bounce rates and how different factors play into the final result.
How to Measure Your Content Marketing Effectiveness
In today’s post we look at how to determine your content marketing effectiveness to see if your marketing strategy is working for you.
Increase Your ROI By Using Email List Segmentation
The purpose of a great marketing strategy is to connect a business to its customers. Businesses want to be the only one thought of when a person is ready to make a purchase. To do this, personalized marketing messages are needed. The best way to execute this is with an email drip campaign and email list segmentation.
4 Best Practices to Improve Your Drip Campaigns
Drip campaigns are all about giving the right message to the right people at the right time. It’s a tried and true marketing tactic that works wonders both online and offline. While the concept of drip campaigns is a staple marketing tactic, the individual executions of the drip campaign vary. Here are some best practice guidelines to improve your next campaign.
Drip Marketing Campaigns – An Integral Part of a Great Marketing Strategy
The purpose behind all marketing strategies is to ensure that you are top of mind when a customer needs something. When someone needs a product or service, you want them to come to you exclusively to get it. Now the question is, how do you keep your company top of mind? The answer…..drip marketing campaigns.
Defining Your Target Market – What You Need To Know To Get Started
In today’s post, we look at the process of defining your target market. Defining your target market hones your focus and ensures you are getting the best return from your advertising efforts.
Target Market vs. Target Audience – Improve Your Marketing Know-how
The terms target market and target audience are often used inter-changeably, but they really mean two different things. Understanding the differences will help to strengthen your marketing campaigns.
Branding vs. Marketing – Understanding The Difference
Branding and marketing are seen by many as different words to describe the exact same thing. However, these terms are not the same and actually describe two very different concepts. In today’s post we explore the difference between these two terms.
Chatbots – The Next Piece of Your Content Marketing Strategy
The term “chatbot” may be new to you, but chances are you have already encountered this technology a time or two. In today’s post, we examine how chatbots can help improve your marketing strategy.
Converting Trial Users into Loyal Paying Customers
Companies understand this and have learned that by allowing large groups to try their product for free, they can convert at least a portion of that group into buyers.
Tips to Build Brand Awareness Fast
If your company is looking to establish itself as a trusted name in the industry, building brand awareness is crucial. We have compiled a list of tactics to help you get started in building your brand awareness.
How to Effectively Advertise Your Website
Having a website can be a stressful endeavour sometimes. You spend a lot of time perfecting your layout and writing compelling content, but it’s all for naught is no one visits your site. That’s why it’s important to spend time learning how to effectively advertise your website to ensure you are getting the traffic you deserve.
Black Friday & Cyber Monday Sale (Extended Through Dec)
This is just a quick notice. Share this with any friends, associates, partners, businesses, or non-profits that you feel would benefit! HUGE Black Friday & Cyber Monday SALE.
How Content Marketing Can Improve Your Marketing Funnel
A marketing funnel is a very important concept that helps you develop a marketing plan. But concepts need substance in order to make them interesting, and content marketing is the tool that makes your marketing funnel interesting.
5 Tips to Improve Your Online Marketing Funnel
While an under-performing online marketing funnel is problematic, it does not have to mean the end of your marketing plan. In today’s post, we look at different strategies you can implement at each phase of your marketing funnel to turn your under-performer into a superstar.
How a Marketing Funnel Can Help Your Conversion Rate
If you have an online business, increasing your conversion rate is a top priority. The greater your conversion rates, the more customers or clients your company will likely have. There are many one-off actions you can attempt to increase your conversion rate, but in order to see a sustained level of conversion you need a plan. In today’s post, we look at the marketing funnel and how it can help you increase your conversion rates.
Improve Your Content Marketing with These 3 Psychological Hacks
In the world of content marketing, we are all looking for ways to tweak our sites to create the best user experience possible. We want our audience to not only connect with us but to see us as a subject matter authority. While there are no magical ways to create this connection, there are insights from the field of psychology that can help. Here are 3 psychological hacks to help improve your content marketing.
5 Tips to Improve Your Multi-Page Form
If you are ready to use a multi-page form for your site, here are some tips to help improve your form and increase conversions.
Single-Page vs. Multi-Page Forms – Which One Is Right For You?
Whether you are looking to increase the number of subscribers to your site, or improve your e-commerce sales, your intake form is the bridge that moves visitors into subscribers or customers. If your form is streamlined and laid out logically, your visitors should be able to complete the necessary steps easily. But if you find your conversion rates dropping at this step, it might be time to change up your intake form format.
A/B Testing – What You Need to Know
Do you sometimes feel that you are flying blind with your online marketing strategy? You think you are making all the right marketing decisions, but you’re not sure if your audience agrees. If this is the case, you need to consider implementing A/B testing.
Improve Your Call-To-Action Buttons – Here’s How
The call-to-action button plays a large role in your conversion rates. Here are some tips on how to improve your call-to-action buttons today.
